It all begins with your story…

Your story is the foundation for all your communication. It explains what you do, why you do it, and how you do it better than everyone else. Told well, your story is your license to operate. It is the most important link between your business and the market.

Our services are designed to help you develop a compelling value-based message and content that can be used consistently to tell your unique story to customers and prospects as well as enabling your customer facing staff, consultants and partners.

Consistency is critical when you are ready to create impact in the market. From launch to revenue, we offer a modular approach to strategic integrated marketing and communications services.

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How our services are delivered

Our services are designed to help you across the full spectrum of marketing and communications disciplines, from defining your unique value to sharing your message via integrated go to market programs.

We offer our services in 4 interconnected yet modular steps and use various methodologies and frameworks – including our own – to consult with you and help you to achieve your goals.

1. What to say

2. How to say it

3. Join the dots

4. Ripple effect

  • Discover What to say

    – We learn about your business, customers and goals and put it all together in a framework. You get: a value proposition and core messaging.

  • Clarify How to say it

    – We uncover the unique story that sets you apart, and we help you to articulate it. You get: a compelling story.

  • Join the dots for your customers

    – We transform your story into clear messaging and practical marketing assets to help your customers understand what you do for them. You get: an integrated marketing and communications plan

  • Create a ripple effect to drive growth

    – We help you communicate your inspirational story consistently across every customer touchpoint. You get: content packaged up by audience

Your story matters

People don’t buy products or solutions. They buy authenticity. They buy relevance. They buy trust.
If your customers can’t quickly understand what you do, who you help, or why you’re different…they’ll move on.
Your story is unique. Your story – told well – makes the difference.

Sanela Hajadervic – BizFluency Leadership Series
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Hendrik Leitner – BizFluency Leadership Series
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Kyra Martin – BizFluency Leadership Series
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Irosha de Silva – BizFluency Leadership Series
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Karen Wood-Maris – BizFluency Leadership Series
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Services we offer

  • Story Discovery sessions
  • Story Blueprint developed with the BizFluency Storytelling Framework includes Brand story; Elevator pitch; Customer focused messaging; Core value prop
  • Ongoing marketing and communications support
  • Fractional marketing partner
  • Content development for:
    • Websites and Landing pages
    • Marketing Campaigns and Lead Generation
    • Thought Leadership and Blogs
    • Social Media Campaigns

 

Benefits for You

  • A compelling business story
  • A clear, differentiated value proposition
  • Messaging that sounds like you
  • Greater confidence talking about your business
  • Consistent, relevant marketing content
  • A stronger, more impactful customer experience
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FAQs

Storytelling is an authentic and engaging way of sharing information between people for maximum impact.

You need to create trust and credibility in your brand. You also need to create impact quickly and speed up recognition of your brand so that prospects and customers remember you today and in the future. It is equally, if not more important, to be consistent when you describe your products and services internally too. Your employees are the main connection between your brand and the customer.

No. This is a recipe for disaster. One set of messaging should be used with employees and customers. The terms you use internally eventually (and always) get used externally with customers because a habit has been formed and it is easier to remember. Start with the correct messaging internally and externally to drive stronger consistency.

Clearly articulating what you do uniquely versus other companies who may be selling the same products and services enables a prospect or customer to immediately understand why your solution might be better for them.

It depends on the audience and the channels that we want to reach them in. In general, BizFluency focuses on development of a smaller number of impactful assets that engage vs. creating lots of content that isn’t used.

Your brand identity is formed by what you say, how you say it and how you show up visually. Overtime, customers recognize your brand by your story, colors, fonts and logos. Faster recall speeds up business.

A story discovery session is a service offered by BizFluency LLC. The service uses the BizFluency Storytelling Framework to discover the customer’s unique business story with a view to using it as the foundation of all further market communication.

The BizFluency Storytelling Framework was developed by BizFluency to provide an easy method of capturing the essential information required to rapidly develop a brand’s core messaging and value proposition and use this as the foundation to develop authentic, relevant content that is memorable and inspires customers to engage and become leads.

An elevator pitch is a short form, memorable and impactful story or narrative that can be told in the time it takes to ride an elevator for a few floors. The story should finish when the doors open, and the customer should want to learn more.

BizFluency has over 25 years of experience in integrated marketing and communications projects and focuses development of content on the type of asset that is likely to be consumed by the target audience. We can develop everything from blogs, thought leadership papers, video, website copy, marketing campaigns and social media campaigns.

AI enables you to get so far in writing, but if you want to create a genuine, trust-worthy, relevant and authentic connection – you need to be engaging with experts that can connect the dots between the storyteller and various audiences.